General Motors efforts in turning cars into mobile hubs is a way to connect with buyers. This may give consumers easier access to applications and services that require high-speed cell or data connection.
GM will equip more than 30 models with fourth-generation Wi-Fi [4G LTE] hot spots by year’s end, allowing consumers to connect up to seven mobile devices at once. Users can also stay connected up to 50 feet away from the vehicle. This move reflects how connected car interest is driving automakers to integrate the newest technology in more models.
Mobile Marketer interviewed John McFarland, senior manager of global strategic marketing and infotainment with Detroit-based GM, who discussed how mobile fits into the largest United States automaker’s plans and how it is helping its vehicle brands drive customer engagement. Here are some of the questions:
How is GM using connected car technology to market the brand?