There is no doubt that ecommerce is a driving force in the retail and business world. Many believe that mCommerce will soon capture a larger portion of all online shopping, yet retailers are still figuring the best way to encourage mobile commerce.
Currently, approximately 23% of smartphone owners make at least one mobile purchase per month. This includes anything from pre-ordering morning coffee or lunch, purchasing through a well-recognized ecommerce app such as iTunes or Amazon, or sending an e-gift to a friend.
While 23% is not bad, it is still on the low side. This leaves retailers looking for more ways to encourage mobile shopping, where many are turning to SMS to get the job done.
“As mobile shopping grows, brands are now rethinking the way in which they communicate with customers and how they can get personal,” says marketing expert Ben Trebilcock in a Bussiness2Community post. “An increasing number of online stores have started using SMS with the aim of driving customer engagement.”
“But it is important not to get lost in the depths of the SMS technology – the bottom line is that message tone has become equally as important as message content,” he adds.
For more information on how to implement these strategies into your dealership’s mobile ad campaigns, contact Elena Ciccotelli at firstname.lastname@example.org for a free consultation.