2015-The Year Digital Marketing Comes of Age

 

 

 

The one thing that is consistent and predictable about digital marketing is that it is inevitably changing.  It can’t be replicated and formulated.  All we can do is make informed predictions.  You will have to make a strong overhaul for your digital campaign for 2015.

 

Business 2 Community discussed five predictions to consider for your 2015 digital marketing strategy and budget spend.

 

#1: Content Will Continue To Be Key

 

Consumer education will be a primary concern for brands as their target audiences get more sophisticated and rely on Google for their research. Google in fact is getting better at connecting the dots and long, in-depth content will become more effective in search. The combination of helpful content and paid visibility will continue to grow. Site owners will have to pay more for visibility beyond websites and social properties( i.e. review sites).
#2: Increased Interconnectivity Between Marketing Channels

 

Content creation, SEO and social media will overlap and focus on overall customer experience across all channels. Tracking will become more sophisticated in how brands earn each customer from the path of sales to the purchase experience. For example, brands will be able to follow a customer from the ad they saw, website experience, followed on Twitter, downloaded a Whitepaper, signed up for a free trial, spoke to a salesperson and the purchase through the shopping cart or live help.

 

 

#3: Mobile Will Increase Four-Fold

 

Consumers are on the “go” and mobile-centric.  We are now in deep into the generation of mobile activity with smartphones and tablets. Websites are adapting to mobile if they want to be seen and go where the eyeballs are. With the advent of wearable technology (Apple Watch, Athos, etc.) companies need to be more mobile focused. Some industry analysts predict B2B marketers will see a cross over to mobile first where 50% of brand content will be initially seen on mobile.

 

 

#4: Campaigns Will Be Data-Driven and More Direct Targeting

 

As data collection improves, 2015 will see more location based messaging increase. Targeted messages will be based on who, what and where I am. 2015 will be the year of data-driven marketing and websites will focus on conversion rates more so than random website traffic.

 

 

#5: All Aboard the Digital Marketing Train

 

If companies want to be relevant, maintain market share or simply stay in business, they will convert to the “new” reality that social media and mobile marketing are must-have strategies to be integrated into their marketing campaigns or inbound initiatives. The future of digital is the successful integration of social and mobile. Having cross-platform campaigns with content-rich video and instruction will appear. On the chopping block will be QR codes, texting campaigns and spam.

 

 

  For more information on how to implement these strategies into your dealership’s mobile ad campaigns, contact Elena Ciccotelli at elena@automotivemobilesolutions.com for a free consultation.

 

 

 

 

 

 

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