Social and mobile are on every savvy marketers hot list. They are the top spending categories for marketers, according to a new global survey of 5,000 industry insiders.
The second annual “State of Marketing” report from Salesforce indicates that “the customer relationship management company found 70 percent of global marketers plan to increase their budgets on social media advertising,” according to a post at Warc.
Social media has made a huge leap. The new report shows that 64 percent currently consider social media a huge boon to marketing both products and services. That’s way up from last year’s report, when just 25 percent thought social was critical.
Mobile is now seen as a vital competent to any well-designed marketing strategy. Today, 68 percent are active in the mobile space, up from 48 percent in 2014. Another 65 percent plan to increase spending for more mobile push notifications.
“The future of marketing is building cohesive customer journeys across sales, service and marketing interactions,” commented Scott McCorkle, CEO of Salesforce Marketing Cloud. “It is more important than ever to connect with each person interacting with your brand, and personalize journeys based on their actions and preferences.”
Email is still important too.
“Email continues to be regarded as a key digital marketing engine,” added Warc. “Almost three-quarters (73 percent) of marketers agree that email is core to their business while 92 percent say email produces a return on investment.”
For more information on how to implement these strategies into your dealership’s mobile ad campaigns, contact Elena Ciccotelli at firstname.lastname@example.org for a free consultation.