Facebook will soon announce its new measurement tool for social media marketing firms. This tool may help the network offer better competition for Google and allow them to take on more share of the smartphone-based ad. The big announcement is expected to be made on March 25 at the Facebook annual F8 developers conference.
“The new measuring service will give brands using Facebook social media marketing a better ability to know whether or not an app was actually downloaded as a result of having been exposed to an ad on the social network. This, according to a recent report that was made by The Information. This tool will not be limited to measuring the performance of ads purchased through Facebook. It will also help to better understand the performance of ads that have been served on other mobile apps, as well”, says Julie Campbell of Mobile Commerce Press.
The outcome could be massive
Solid partnerships of this nature could present some challenges initially to rivals such as Twitter, iAd at Apple, and Google, which are direct competition within the mobile marketing space. If this scenario plays out the way that The Information has suggested, it could mean that Facebook could become more of a vital advertising resource for brands.
“This would also help to provide further explanation for the launch of Facebook Audience Network, in 2014, when it gave mobile marketing firms the ability to broaden their Facebook campaigns to reach other mobile apps by way of its targeting data.”
“This also helps to show why Facebook is adding support to its Atlas ad server, which provides social media marketing advertisers with the ability to use consumer data from Facebook in order to target them over non-Facebook ads and websites. It also underscores the importance of the “Topic Data” data analysis tool that it recently launched.”
For more information on how to implement these strategies into your dealership’s mobile ad campaigns, contact Elena Ciccotelli at email@example.com for a free consultation.