Location-based marketing is a useful tool and becoming increasing popular for marketers.
xAd released a new study that polled more than 500 marketers in 11 countries. The study showed that 78 percent of them use location targeting in their mobile advertising campaigns.
Another sign that the market is maturing, is that of the 78% of marketers using location targeting for their mobile ad campaigns, audience targeting, designed to reach a specific group of people is the number one strategy being used. This trumps the use of proximity targeting, trying to reach people at or nearby specific businesses and points of interest.
North America and Western Europe use location heavily for Retail, while APAC and Latin America are focused on Banking and Finance.
Results are from an online survey administered by xAd in May 2015. They surveyed 172 ad agency leaders and 402 marketing decision makers across North America, Western Europe, Asia Pacific and Latin America.
For more information on how to implement these strategies into your dealership’s mobile ad campaigns, contact Elena Ciccotelli at firstname.lastname@example.org for a free consultation.