Digital Ad Revenue Boosts In First Half 2015



According to a new report from the IAB, Internet ad revenues in the United States reached a milestone high of $27.5 billion in the first half of 2015.


The IAB published its Internet Advertising Revenue Report prepared by PwC US.  This marks a 19% increase over the $23.1 billion in ad revenues for the first-half of 2014.


“Advertisers are more committed than ever to connect with audiences on digital screens,” said Randall Rothenberg, President and CEO of the IAB. “Content is key to winning consumer attention – on mobile, in digital video, on desktop, and more – throughout the day.”


If interested in the full report, check it out here!


For more information on how to implement these strategies into your dealership’s mobile ad campaigns, contact Elena Ciccotelli at for a free consultation.



Read More