It seems everywhere you go people are glued to their cell phones. Our norm is using these devices to keep in touch, report our daily statuses, and research anything our hearts desire. This is why geo-fencing is one of the best ways to bring customers to your business. Geo-fencing allows businesses to target customers more precisely within a specific area. Stephanie Marples discusses the benefits of geo-fencing in an article posted on OA online.
“Lots of businesses are already taking advantage of behavioral targeting, location simply layers another level of understanding. Customizing shapes and sizes of specific locations are a valuable tool to target your customers and serve them your ad while they are in any app, also while in specific locations as well as when they leave that location. Details are specific to your businesses’ needs.”
“Geo-fencing is a reliable way to target mobile users while increasing your brand awareness by driving mobile performance. It’s all about location. You can have your fence around competitors, your business or even parking lots. Geo-fencing is a great way to gain leverage to your company and engage local shoppers with offers, coupons or sales. This will bring them in your door. With retargeting, you can customize offers, give them rewards and make each customer feel as though they are having a personal experience.”
“Your business can benefit from geo-fencing using data analysis to see whether your target offers actually bring people into your business. Smart phone usage is so prevalent, so you can serve ads that are based on the users’ recent or current locations. 50% of these consumers do actively respond to geo-based advertising because their phone is what they are looking at most during the day.”